Military & First Responders

Military Appreciation
Eligible Customers:
* Active Duty: Active Military Personnel in the Army, Navy, Air Force, Marines, Coast Guard, National Guard, reservists serving on Active Duty, spouses and surviving spouses and members of the Delayed Entry/Enlistment Program (DEP)

*Retirees: A military retiree is any member or former member of the uniformed services who is entitled, under statute, to retire or retirement (this is typically 20 years of service). A military retiree receives a pension. This also includes those with a medical retirement. 

* All Veterans: A Person who served in the active military and who was discharged or released there from conditions other than dishonorable. 

* Program opened to ALL Veterans regardless of separation date during campaign timing, as noted above. Upon end of the program offer, the program will revert back to normal Military Appreciation program #35760 and only those Veterans within 2 years of separation are then eligible. 

* Spouse/Surviving Spouse and other household members are eligible for this incentive

For all eligible vehicles sold, Customer will be directed to: to register and be validated online for their military eligibility according to the program rules. This should happen PRIOR to purchasing their vehicle. Once verified, customers will receive an email and certificate number that will be used by participating dealer to process the bonus. 



2017 First Responder Bonus Cash, effective August 30, 2017 through October 2, 2017

First Respnoder Appreciation Cash exclusively for active members of an eligible First Responder Association. Special $1,000 bonus cash limited to the purchase or lease of an eligible new 2017 model year F-150 or Super Duty (F-250 thru F-550). Not available on Raptor. Take new retail delivery from dealer stock by October 2, 2017. $500 Bonus Cash available toward the purchase or lease of an eligible new 2016/2017/2018 Ford or Lincoln vehicle. Not available on Focus RS, Mustang Shelby GT350, F-650, F-750 or Raptor. Take new retail delivery from dealer stock by January 2, 2018. For all offers, limit of 5 purchases or leases. U.S. residents only. See dealer or go to for complete details and eligibility. 

Eligible Customers:

- Police Officer
- Sheriff/Sheriff's Deputy
- Correctional Officer
- State Trooper
- Federal Law Enforcement officer (Example: Customs, Homeland and Security, etc.)
- 911 Dispatcher NEWLY ADDED - GOOD THRU 10/02/17.

Fire Department
- Career Firefighter
- Volunteer Firefighter

- Paramedic

Occupations that do not qualify for the incentive at this time:
- Registered Nurse
- Ski Patrol-unless the customer has a EMT license
- CERT Team Members (Community Emergency Response team)
- VIPS- Volunteers in Police Service
- Search and Rescue
- Emergency Management Volunteers

- Please go to to register and be validated online for your First Responders eligibility according to the program rules PRIOR to purchasing your vehicle. Once verified, you will receive a certificate number that will be used by participating Dealer to verify your eligibility. 

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